BOOM VAN BEHOEFTE BRAND IDENTITY

Nazar Drozdov
May 13
2 min read

Symbolism. Structure. Strength.

Boom Van Behoefte is not just a clothing brand. It's an ideology encoded in every visual element. We’re not building an image — we’re establishing a system of coordinates. The logo, the color, the form, the symbol — none of it is for “decoration.” It all serves one purpose: to transmit the core values the brand stands on.

Every line. Every element. Deliberate. Structured. Uncompromising.

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CORE SYMBOLS

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Tree of Life

This ancient symbol isn’t about “spiritual poetry.” It’s about world construction. It represents the axis of existence — a center where the sky, earth, and the underworld connect.For us, it’s a symbol of strength, rebirth, and stability. The Tree holds generations. It carries roots and growth simultaneously. It's the spine. It’s the system.

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Celtic Spiral

A shape that acts like an eternal engine. A symbol that has survived millennia — a marker of life's relentless motion.

The spiral represents development, evolution, and internal progression. Everything flows, everything changes — and you either adapt or fade. The spiral is about movement with discipline, energetic expansion, and finding harmony through chaos.

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Ouroboros (Two Serpents)

A hardcore archetype of duality. In our case — two snakes biting each other’s tails, forming an infinite loop.

This isn’t about “eternity” in a soft sense — it’s tension. Balance through opposition. The system doesn’t collapse because opposites aren’t at war — they stabilize one another. That’s the principle: aggression and calm coexisting to hold the structure together.

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GRAPHICS THAT NEVER AGE

Boom Van Behoefte visual identity is built to endure time, medium, and context. The logo is crafted to function seamlessly across embroidery, prints, digital — all without losing sharpness or authority.

Each visual element can stand alone or work with the typographic part — but always under strict usage rules. We never dilute meaning for the sake of aesthetics. For us, aesthetics = function.

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WHY IT MATTERS

Boom Van Behoefte is built on logic, discipline, and symbolic power.

This is apparel for those who don’t just exist —

they occupy space with intent.

Everyone who wears our pieces becomes part of this system.

We’re not chasing trends.We’re constructing identity.

Kind regard`s

Boom Van Behoefte Team